The problem with visibility is the following. Let's say you make a commercial/web-ad/etc for App "A". The customer would with 0.05% probability click the link,

The problem with visibility is the following. Let's say you make a commercial/web-ad/etc for App "A". The customer would with 0.05% probability click the link, but maybe remembers the name. So now in their spare time they would think, let's look for this app "A" ? so they input the name and only "B","C", and "D" that have nothing to do with "A" came up, that would be not that good, right? A real world equivalent would be: You are in a supermarket and want to buy "A" beer because you heard the radio commercial and the assistant guides you to the vegetable, the ice-cream, and the raw meat section but neither to "A" nor the beer section. So you need to know before you newly discover "A" in the beer section that there is a beer section and that "A" is the beer to try. If there are now 20,000 beers that is your problem right there. In comparison, on Amazon it is more effective to find products through recommendations and "similar products" which help customers find new products. The app discovery path does not work in the app store.