3 ms·
Nothing except the very large margins on the hardware.
by LanceH 10y ago
Nothing except the very large margins on the hardware.
- sokoloff 10y agoA good rule of thumb is that a consumer electronics product should retail for about 2.5x the COGS (cost of goods sold). That's pretty much where the iPhone sits. I don't see evidence of excessive margins on hardware; I see a company that's planned for and executed on proper margins.