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Reasons for taking a paragraph and expanding it into an article: 1) SEO 2) Increased mind-share authority for the brand (real-life PageRank) 3) Revenue (Create

by JoelPM 17y ago

Reasons for taking a paragraph and expanding it into an article: 1) SEO 2) Increased mind-share authority for the brand (real-life PageRank) 3) Revenue (Create enough material for two articles so you can make the first one free and get people to sign up for the newsletter/review/magazine/etc)