Trying to say "this brand was bought by another entity so now all that negative brand equity and well-deserved consumer ire it had earned before is null and voi

Trying to say "this brand was bought by another entity so now all that negative brand equity and well-deserved consumer ire it had earned before is null and void" seems a bit like trying to have your cake and eat it too. No employees came along with the brand? None of the decisionmakers responsible for the previous SourceForge derp over the past couple of years? It's a clean slate - tabula rasa? That's fine, but it'll take time for people to warm up to that idea. That's what happens when you abuse trust.