this is just market segmentation, which is almost always sensible from the company's standpoint, and shady from an intuitive pov because our intuition works in

this is just market segmentation, which is almost always sensible from the company's standpoint, and shady from an intuitive pov because our intuition works in terms of repaying the company's cost to provide us with value, whereas segmentation works by extracting the maximum amount of money from the overall market.