If you are a reporter who has identified a bad company, how are you supposed to investigate them publicly without writing articles about how 'bad' they are? Wr

If you are a reporter who has identified a bad company, how are you supposed to investigate them publicly without writing articles about how 'bad' they are? Writing a string or articles about the same topic, shouldn't instantly mean you get extra scrutiny. That scrutiny should be on everyone, since sometimes the most biased are those who care the least to write and have done the least groundwork.