So? Elderly people who are trying to buy stuff from you have a name; we call them customers. If you cater to them, they will be more loyal and spend more than

So? Elderly people who are trying to buy stuff from you have a name; we call them customers. If you cater to them, they will be more loyal and spend more than most other demographics. And truly, if you make your product usable by the elderly you also remove a lot of barriers for other groups and reduce the friction on the merely busy.