This article might have had some resonance a couple of years ago. Today it's just not the reality. Mobile apps are running into major engagement issues. App Sto

This article might have had some resonance a couple of years ago. Today it's just not the reality. Mobile apps are running into major engagement issues. App Stores are loosing their value prop and running towards web-like SaaS pricing models (Apple's hand was basically forced here). On the other hand, mobile web browsers are way better than they ever have been. Desire to maximize web performance instead of allowing bloatware JS and ad cruft is at all-time high of industry awareness. Many mobile apps are "hybrids" anyway. Basecamp 3's new mobile apps are good examples of how you can create a pretty solid experience with a sensible mix of native and web-based functionality. In other words, the open web is actually in better shape now technologically than several years ago. If only the big VC-backed SV startups would see that instead of chasing their tails trying to grab app users' ever decreasing attention.