Keeping the app simple is one thing; but if you want it to also be a design standout, you want to tweak things to be just right and this is a time suck -- the t

Keeping the app simple is one thing; but if you want it to also be a design standout, you want to tweak things to be just right and this is a time suck -- the thing he talks about where doing something on one browser to prettify things breaks things on another browser. Making a internal corporate CRUD app is one thing; but making a end-consumer app that appeals to users is an entirely different beast.