I completely agree with the article. I joined a startup a few years ago and we went mostly native on Android and iOS with some simple screens as web views share

I completely agree with the article. I joined a startup a few years ago and we went mostly native on Android and iOS with some simple screens as web views shared between them. Later on some clients wanted desktop and Windows Phone versions so we built a lesser featured version as a website to cater for any other devices (adding features as necessary). We started out as 3 software developers and a designer and are expanding. Native apps was a more cost effective way to deliver a good experience while the competition mostly developed web apps resulting in a lesser experience in my opinion.