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You are implying that the current ad model, with a small number of high-value crafted announcements, doesn't work. I suspect it does. Gimlet has been pretty ope
by erispoe 10y ago
You are implying that the current ad model, with a small number of high-value crafted announcements, doesn't work. I suspect it does. Gimlet has been pretty open about how their revenue exceeds their expectations and put them under pressure to grow their offering faster than planned.
- hcal 10y agoIt probably works for the listners, the direct advertisers and the podcasters. It doesn't work for the advertising industry as a whole because the middle men are cut out. They want a cut and will work really hard to take it. L
- cmdrfred 10y agoI agree, I mostly hear ad's with promo codes on podcasts. The companies paying for the exposure know exactly what they are getting. It works out quite well as is.