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This article's primary source is a ComScore report purporting to show a decline in mobile app downloads per user. Is there any reason -- really, any at all --
by biztos 10y ago
This article's primary source is a ComScore report purporting to show a decline in mobile app downloads per user.
Is there any reason -- really, any at all -- to believe that ComScore has accurate data on this?
I can't think of one. (And I did want to read about their methodology but spam is the price of the "Whitepaper" download, so I didn't get there yet.)
Does Apple give them this information on their customers' habits? I don't think so.
Does Google? That wouldn't be as exotic as Apple doing it, but still -- I don't think so.
Facebook?
So what exactly is this data based on?
I'm not even arguing that the conclusion isn't true. I'm arguing that ComScore, and Quartz, and Recode, and Peter Kafka too have NO IDEA what they're talking about here. They are pulling numbers out of thin air, waving their hands, and declaring their suppositions confirmed.
Oh wait, as a secondary source they have "Ad Intelligence" from "SensorTower."
So, self-reporting by ad-focused app companies that don't crunch their stats internally? And nothing at all about every other app in the world?
OK, to be fair maybe it's not just "thin air." Maybe it's more like hot air.
Anyway, as a programmer who has several times almost-but-not-quite gotten into the app world, it strikes me that you'd be crazy to do an indie app as a means to financial glory, but if you have a Big Idea these days in the consumer space you probably have to have a good app for it. Maybe several. Which means the "boom" or lack thereof depends a lot on what you think the "app business" is.
My source: anecdotes and extrapolation. Which admittedly may not be more accurate than dodgy pseudo-statistics, but I'm sticking with it.