Google didn't invent apps not being installed to run, and it hasn't really taken off. I don't see it doing so, outside of corporate settings (which is where oth

Google didn't invent apps not being installed to run, and it hasn't really taken off. I don't see it doing so, outside of corporate settings (which is where others, like Microsoft have targeted.) At what point is it pointless to have such an "instant app" service for general consumers? Why not just have a web app in that case? Then you can do cross platforming instead of having multiple teams. It makes sense for enterprise because it can lower cost of sysadmin, security, etc...not seeing the benefits of it for general consumers on either side of the issue. I also don't think that relates to the article. Apps will still measure their success on MAUs not downloads.