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The download of new apps may decline, but with Google Instant Apps arriving, more users will use apps without installing.

ProxCoques 10y ago
Google Instant Apps will fade away after a couple of years because nobody gets it and it's a solution looking for a problem again. They specialise in auto-failing ideas like that.
- alttab 10y ago
  I disagree its a solution looking for a problem. The problem is most internet/computing usage is done on mobile. Increasingly, this information is inside of Apps. This makes Google's search results less and less effective overtime. That is, unless I can click on a google search result and end up in the middle of an app I've never downloaded. I think a better criticism is that Instant Apps is attempting to rebuild internet, using apps. A destination I can go to, and only download what I need to run the experience in that view? And I can still click on other things and load those when I need it? It's called surfing the web, dude.
  - bluedino 10y ago
    >> The problem is most internet/computing usage is done on mobile. Increasingly, this information is inside of Apps. This makes Google's search results less and less effective overtime Google's problem, not users.
- vthallam 10y ago
  You don't have to get it to use it. I see LinkedIn is now supporting Google Instant Apps and when i searched for a name on the Google app, clicked on the linked link, it opened the profile in an app, though i don't have the app installed. It was seamless with the feel of native app. Don't see what problems it would create.
- dave2000 10y ago
  They specialise in the most popular mobile operating system, the most popular search engine and one of if not the most popular browsers. If they provide for instant apps, people will use instant apps.
partiallypro 10y ago
Google didn't invent apps not being installed to run, and it hasn't really taken off. I don't see it doing so, outside of corporate settings (which is where others, like Microsoft have targeted.) At what point is it pointless to have such an "instant app" service for general consumers? Why not just have a web app in that case? Then you can do cross platforming instead of having multiple teams. It makes sense for enterprise because it can lower cost of sysadmin, security, etc...not seeing the benefits of it for general consumers on either side of the issue. I also don't think that relates to the article. Apps will still measure their success on MAUs not downloads.

ProxCoques 10y ago

Google Instant Apps will fade away after a couple of years because nobody gets it and it's a solution looking for a problem again. They specialise in auto-failing ideas like that.

alttab 10y ago
I disagree its a solution looking for a problem. The problem is most internet/computing usage is done on mobile. Increasingly, this information is inside of Apps. This makes Google's search results less and less effective overtime. That is, unless I can click on a google search result and end up in the middle of an app I've never downloaded. I think a better criticism is that Instant Apps is attempting to rebuild internet, using apps. A destination I can go to, and only download what I need to run the experience in that view? And I can still click on other things and load those when I need it? It's called surfing the web, dude.
- bluedino 10y ago
  >> The problem is most internet/computing usage is done on mobile. Increasingly, this information is inside of Apps. This makes Google's search results less and less effective overtime Google's problem, not users.
vthallam 10y ago
You don't have to get it to use it. I see LinkedIn is now supporting Google Instant Apps and when i searched for a name on the Google app, clicked on the linked link, it opened the profile in an app, though i don't have the app installed. It was seamless with the feel of native app. Don't see what problems it would create.
dave2000 10y ago
They specialise in the most popular mobile operating system, the most popular search engine and one of if not the most popular browsers. If they provide for instant apps, people will use instant apps.

partiallypro 10y ago

Google didn't invent apps not being installed to run, and it hasn't really taken off. I don't see it doing so, outside of corporate settings (which is where others, like Microsoft have targeted.) At what point is it pointless to have such an "instant app" service for general consumers? Why not just have a web app in that case? Then you can do cross platforming instead of having multiple teams. It makes sense for enterprise because it can lower cost of sysadmin, security, etc...not seeing the benefits of it for general consumers on either side of the issue. I also don't think that relates to the article. Apps will still measure their success on MAUs not downloads.