IF you have something of value, all that social stuff can help monetize it. First, you need to build a thing. If you have no thing, all that stuff is either hot

IF you have something of value, all that social stuff can help monetize it. First, you need to build a thing. If you have no thing, all that stuff is either hot air or basically con artistry. Women in business face special challenges. Failing to deal with them at all can be catastrophic. But getting too focused on that piece can also be problematic. It can be challenging to figure out which is which.