4 ms·

Podcasting right now seems to working wonderfully. It's one of the most expensive ways to advertise. If it's not broken don't fix it. Tracking and the targeting

by 1ris 10y ago

Podcasting right now seems to working wonderfully. It's one of the most expensive ways to advertise. If it's not broken don't fix it. Tracking and the targeting didn't save online advertisment, it won't safe podcasting.

erispoe 10y ago
That is spot on. Advertising works great on podcasts, and is expensive as a result, because listeners develop a great amount of trust for the podcasts they listen. Anything that undermines that trust is likely to just create a regression to the mean of the value of podcast advertisement: just as valuable as a random online ad.