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> A major challenge in podcast monetization is the complete lack of data: listeners still download MP3s and that’s the end of it; podcasters can measure downloa
by michaelwww 10y ago
> A major challenge in podcast monetization is the complete lack of data: listeners still download MP3s and that’s the end of it; podcasters can measure downloads, but have no idea if the episode is actually listened to
That's not exactly true. Marc Maron always encourages his listeners to use his offer code (often "wtf") to get discounts. Surely they have data on that.
- dasil003 10y agoThe point is that the real money is in brand advertising, not direct marketing, and offer codes won't work for that.
- bestnameever 10y agoTrue offer codes are pretty common so I'm sure they offer some value. Having said that, I'm sure it still leaves a lot mystery to those who are looking at the data.
- aganders3 10y agoThat's addressed in the article. Direct marketing with offer codes or special URLs is only applicable to certain products. Brand (awareness) advertising is where the real money comes from.
- michaelwww 10y agoThanks for the clarification.
- DasIch 10y agoThere is some value in that because an advertisers knows how much they invested and what they return is. This tells you very little about the actual size of the audience and nothing about the conversion rate.