End result being that it's no different from current model (free/pay-if-you-want), but now there is a somewhat high anchor for the donation price, and a more po

End result being that it's no different from current model (free/pay-if-you-want), but now there is a somewhat high anchor for the donation price, and a more polished presentation to a broader audience. The catch--without correct marketing (along the lines of "losing is fun") for their obfuscatory UX, they will catch endless amounts of flak and backlash. People who search out DF are predisposed to, or learn how to, enjoy the UX. Once you start selling DF and foisting it onto broader audiences, the expectations shift.