My first "rub" is that people launch products too quickly without thinking / planning first. Measure twice, cut once. I'm all for MVP and learn but not withou

My first "rub" is that people launch products too quickly without thinking / planning first. Measure twice, cut once. I'm all for MVP and learn but not without planning first. My second "rub" is the one you identify. People use the "fail fast" mantra as an excuse to give up early if it doesn't work.