I'm also considering my position on 'www', now that we have new GTLDs (I have been in favor of naked URLs). nike.com is obviously a website nike.shoes isn't -

I'm also considering my position on 'www', now that we have new GTLDs (I have been in favor of naked URLs). nike.com is obviously a website nike.shoes isn't - especially depending on the context. At least www.nike.shoes is recognisable as a URL