"[T]he ultimate revenue model may surprise you. as the product develops and evolves and your community grows, the revenue model is likely to reveal itself in an

"[T]he ultimate revenue model may surprise you. as the product develops and evolves and your community grows, the revenue model is likely to reveal itself in an entirely new way." Or fail to materialize altogether. Remember the dot-com bust? "Scale first, monetize second" can be a recipe for disaster. (It can also work well, but that doesn't make it a general-purpose rule.)