I think Apple is attempting to reward services and startups that are focused on long-term value for their users. If I create a subscription app, I want to get t

I think Apple is attempting to reward services and startups that are focused on long-term value for their users. If I create a subscription app, I want to get to that 85/15 split. So that means I need to build my business such that I'm around in a year to collect on that split and I'm providing a good enough service after a year that people stay subscribed. In other words, I think Apple is intentionally discouraging companies that are so focused on the short game they may not be around in a year.