I think a better question is "why isn't it a website as well?" IMO the form factor of a phone is ideal for the UX that Tinder is offering. It presents dating li

I think a better question is "why isn't it a website as well?" IMO the form factor of a phone is ideal for the UX that Tinder is offering. It presents dating like a game: a time waster. It just so happens our smart phones are designed to support just such interactions.