I'm frankly shocked it took them this long. They have the #1 digital real estate for such advertising, and the amount of money being spent on advertising apps

I'm frankly shocked it took them this long. They have the #1 digital real estate for such advertising, and the amount of money being spent on advertising apps (particularly on FB) is staggering. Unfortunately, from a user standpoint, this seems to be a disincentive to improve their horribly lacking search functionality.