I would wager in some way it is more honest to state you are doing professional business and here for the money, than creating mottos about disruption and doing

I would wager in some way it is more honest to state you are doing professional business and here for the money, than creating mottos about disruption and doing good (or not doing evil) etc. The surprising part is when customers of BigCo could be borderline labeled as fans - for me, at least.