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Ask HN: Whats the best book to learn about AdTech?
AdTech is littered with ever morphing various forms like DSP,SSP,DMP,DFP etc and blurring of lines between a network and an exchange, etc
So for a total n00b starting right now, Can you point to some books or essays on this subject?
- brudgers 10y agoTo me, adtech seems like an area where the point at which professional expertise is necessary mostly coincides with the point where a company can afford to hire professional experts.