After reading over their landing page a few times, I think that this is writing assistant "service". You start writing out your proposal and some automated "ass

After reading over their landing page a few times, I think that this is writing assistant "service". You start writing out your proposal and some automated "asssistant, not a bot" is supposed to analyze your writing and provide suggestions to make it more memorizable and easy to understand (group this into 3 phrases instead of sentences. Remove this adverb. Change this sentence from passive to active). I assume once you write it up, it gives you the ability to share your masterpiece as a link, possibly export to word/pdf/stone tablet. Much like Microsoft's Clippy, the idea is pretty sound, but a bad implementation will make it more of an annoyance than a feature. Given the confused meandering of their landing page, I don't have much hope for their product.