Look at the future. You say there aren't enough leads per month from the current team. Perform sales yourself or hire someone. Use that performance as a baseli

Look at the future. You say there aren't enough leads per month from the current team. Perform sales yourself or hire someone. Use that performance as a baseline against which they get equity. If they underperform you have facts rather than feelings to start to talk about equity. If they overperform you'd like to have them in the team after all.