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I'm the tech lead of the AMP project. Our work was mostly related to ensuring that native scrolling of the main page works as expected when the finger touches

I'm the tech lead of the AMP project. Our work was mostly related to ensuring that native scrolling of the main page works as expected when the finger touches the ad iframe. This is non-trivial and most implementations do it by forwarding touch events from the ad up to the page, which then feels laggy and leads to touches that are interpreted as clicks.

shostack 10y ago
Interesting--thanks for the insights. Overall, I'm curious to see what happens with this. I have my own thoughts on the business side of AMP as it relates to advertisers, publishers, exchanges, DMPs, etc., but from a technical standpoint it is pretty cool what you guys are doing.