This format is not exclusive to Google, so it could be that individual publishers/networks have different behavior (which is in itself an issue as it confuses u

This format is not exclusive to Google, so it could be that individual publishers/networks have different behavior (which is in itself an issue as it confuses users on their expectations). But yes, just got one this morning (presumedly not Google) where it took me about five flicking motions from bottom to top of screen to clear the ad. Super annoying as the brain expects one behavior and then to see the sluggish movement.