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The primary (but not only) reason is increase in so called viewability of ads (AMP renders fewer ads that nobody ever sees). Because click-through-rate is calcu
by cramforce 10y ago
The primary (but not only) reason is increase in so called viewability of ads (AMP renders fewer ads that nobody ever sees). Because click-through-rate is calculated as percentage of "renders", rather than "views", the CTR goes up when you have less "renders" that don't turn into a "view", because nobody can click on an ad that they have never seen.
- dhimes 10y agoThis sounds like an excellent step in the right direction. I guess that's why the article implied that not all of the pages that saw greater CTR increased revenue.