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[M]ore than 90 percent [of publishers] say they are getting higher click-through rates and most also see better earnings. On mobile, this is alarming as I susp
by dhimes 10y ago
[M]ore than 90 percent [of publishers] say they are getting higher click-through rates and most also see better earnings.
On mobile, this is alarming as I suspect it is due to more accidental clicks. A good ad platform will actually see the click-throughs go down as the platform renormalizes to clicks that reflect authentic interest.
EDIT: s/do/go/
- cramforce 10y agoThe primary (but not only) reason is increase in so called viewability of ads (AMP renders fewer ads that nobody ever sees). Because click-through-rate is calculated as percentage of "renders", rather than "views", the CTR goes up when you have less "renders" that don't turn into a "view", because nobody can click on an ad that they have never seen.
- dhimes 10y agoThis sounds like an excellent step in the right direction. I guess that's why the article implied that not all of the pages that saw greater CTR increased revenue.