I'd consider it more of a mobile interstitial. Interstitials in general are regarded as pretty invasive. But frankly the Google mobile SERP has turned into a b

I'd consider it more of a mobile interstitial. Interstitials in general are regarded as pretty invasive. But frankly the Google mobile SERP has turned into a big interstitial these days with ads taking up the entire first screen in may cases, requiring you to scroll to see any actual organic results.