"Traction is the only thing that matters." I could not agree more with this. If you get traction everything else falls into place so really you should be spend

"Traction is the only thing that matters." I could not agree more with this. If you get traction everything else falls into place so really you should be spending all your time figuring out how to do this and then making it happen. The problem is as you say, it is of course non-trivial. However, while all cases are different, I do think there are strategies and best practices that one can employ. Your next post should be about the ones you've picked up. For my part, I'm doing a book on the subject with the goal to demystify the whole process of getting traction from every angle, http://tractionbook.com http://tractionbook.com