I really like going the repulsive route. Disgust is a primal instinct, and the reaction is ubiquitous for all humans- leave the disgusting thing alone. I also

I really like going the repulsive route. Disgust is a primal instinct, and the reaction is ubiquitous for all humans- leave the disgusting thing alone. I also like the breakdown they have of the different levels of communication. I can easily see it being mapped to product design- easy to digest information at the top of the funnel, more detailed/important information as you approach the bottom of the funnel.