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"This will drive customers away, not into subscription." It probably will not, I'm pretty sure they have the statistics, however it will make some annoyed non-
by Bino 10y ago
"This will drive customers away, not into subscription."
It probably will not, I'm pretty sure they have the statistics, however it will make some annoyed non-paying customers complain on the internet.
- rplnt 10y agoMaybe it's targeted. Increase level of unusability for long-time users because there's a better chance they will switch. And it's still better for Spotify if those users leave as Spotify can't sell ads for shit - haven't heard any real ad in months (it's only Spotify ads that are intentionally annoying or ads for playlists by major music labels which are supposedly subsidized by Spotify). But be gentle to new users at the same time to not drive them away. (As for being a non-paying customer, global pricing tells me it's expensive; I would use the freemium model, but apparently they are not capable of running it as a freeemium)
- tedmiston 10y agoIIRC they pay artists the same whether a listen was free or paid.