I think the problem is the options war. In order to sell more cars you sell out your core to the point where an entry level build is not what you are known for.

I think the problem is the options war. In order to sell more cars you sell out your core to the point where an entry level build is not what you are known for. So the same model could be 35k or 55k. It dilutes the brand for sure to make it more approachable to the masses.