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I've seen a couple of people now suggest Ford as possibly taking over Tesla in a similar manner, and the more I think about it the more it makes sense. As soon

by tcoppi 10y ago

I've seen a couple of people now suggest Ford as possibly taking over Tesla in a similar manner, and the more I think about it the more it makes sense. As soon as Tesla makes electric cars available in quantity with the Model 3, their best option for continuing to drive down prices and scale out to even lower cost segments is to pair up with an established automaker with the knowledge and history of building <$20k market cars. Tesla management could mostly take over, and Tesla could stay an upmarket badge while trickling down the technology to Ford-badged electric cars. It would really be pretty brilliant I think, and could dramatically shorten the time it takes for mass adoption of electric vehicles.

j2bax 10y ago
Any speculation on what Ford would pay for Tesla?
- ghaff 10y ago
  Market cap is about $32B, so $50B or so is probably a reasonable ballpark estimate.
  - boznz 10y ago
    that would by a LOT of rockets :-)
djloche 10y ago
In terms of legacy strictly from an USA auto industry standpoint, I think Elon would find a Telsa led Ford appropriate. In terms of Elon's long term goals, I think a merger and revitalization of Ford would win him huge political points which he can then use for cutting through red tape for SpaceX.
Grishnakh 10y ago
If they do that, they need to retire the old Ford logo finally and come up with something more upscale-looking. The logo is the worst thing about Ford cars; it looks goofy, compared to the badges seen on all the Japanese brands and on Teslas.