Surprisingly few companies do this while they commonly pay ~10-20% of spend for media like Adwords to an agency. I've never understood that, especially when aff

Surprisingly few companies do this while they commonly pay ~10-20% of spend for media like Adwords to an agency. I've never understood that, especially when affiliate can be such a force multiplier or snake oil sales. It's really worth getting someone that knows what they are doing to manage affiliate and how to structure, price and measure the deals. Also if you are looking into affiliate sales, having access to good affiliates often requires a 121 relationship with companies at the quality end. If you put your business on the common aggregator sites you're unlikely to get high volumes and there are a bunch of people looking for ways to take your money without generating new and genuine sales.