Some possible outcome could be that you are forced to offer your service in the whole EU, even if you are just a small, online fan shop for a second liga soccer

Some possible outcome could be that you are forced to offer your service in the whole EU, even if you are just a small, online fan shop for a second liga soccer club. If you are offering digital goods, then isn't that actually a reasonable requirement? Obviously if you're offering physical goods or services, there are legitimate barriers to distributing them. But wouldn't it be awesome if membership of the single market meant you were entitled to purchase digital goods from anywhere in it, without anyone artificially preventing you from doing so? All those EU laws usually just help the big multinational companies to keep startups out of the market.* That doesn't seem true. What's more likely – that a large American company can negotiate the required 20-some licenses required to stream content, or that a startup can do it? The EU should stop producing any laws at all and concentrate on harmonising the endless supply of inconsistent laws in their member states. That's really the main goal of a lot of EU directives – harmonisation across the single market.