People switch carriers all the time these days, very few people are loyal to their cell phone company as they all have their flaws (for as much as I love T-Mo,

People switch carriers all the time these days, very few people are loyal to their cell phone company as they all have their flaws (for as much as I love T-Mo, once I leave a metropolitan area I have shit for service, but without phone payments I pay $180/mo for 7 lines including insurance on most of them). I don't pester my friends with referrals, but if someone expresses dissatisfaction with their current carrier I am almost always one of the first to give them advice on A) what to do to resolve the issue (if possible) with their carrier, and B) alternatives that may work just as well for them. Personally, 3 years ago I switched my whole family from AT&T to T-Mobile because of AT&T's constant price gouging and the extra $100/yr they wanted to collect in additional "Administrative Fees" that they added to my account and claimed it wasn't a materially adverse change to the contract. I'm not paying less than I was with AT&T because I usually buy new phones every time I pay one off (with some exceptions), but I'm much happier with a company that doesn't gouge me, is more transparent (they've raised rates on unlimited data, but they didn't beat around the bush about why they did it), and with better customer service (I have a T-Mobile @Work account, to be fair, so I get better service than normal personal accounts).