Excellent ideas in the article. I think it's interesting that he mentions iPhone/iPad apps that emulate page turning. I remember when that was a popular fad f

Excellent ideas in the article. I think it's interesting that he mentions iPhone/iPad apps that emulate page turning. I remember when that was a popular fad for newspapers/magazines that were moving to the web. They all had to have fancy flash/java, whatever interfaces that emulated a magazine complete with page turning animations. It was the kind of thing that must have looked like a million bucks when demonstrating it to the CEO, but was universally hated by actual users. :-) Other good examples from the web would be the many attempts that have been made to create web based "shopping centers" and museum interfaces that would try to recreate the experience of walking through a shopping center or museum. Of course those all failed wildly because it's a hell of a lot easier to just click on a menu than to walk down a "virtual hallway". :-)