Easiest coverage to get is in your local paper. That's a start. Remember, all you need is ONE small break. For us, ONE line of Mashable mention at launch got u

Easiest coverage to get is in your local paper. That's a start. Remember, all you need is ONE small break. For us, ONE line of Mashable mention at launch got us on Digg, TechCrunch and hundreds of other blogs. But then again, chances are against you that the same will happen to your site or to my next site so having a parallel marketing plan is always a good idea.