Is it just me or does this look very sketchy/like vaporware? They start off clipping the shirts into those things and then they flip to a CGI render, suggesting

Is it just me or does this look very sketchy/like vaporware? They start off clipping the shirts into those things and then they flip to a CGI render, suggesting they don't even have a working prototype, and yet they're already accepting "pre-orders." For a startup that was started in 2012 (and the founder is listed as one of the seed investors) this seems like worryingly little progress.