I see a lot of posts suggesting what FB should do about this (as if they have incentives to change things; they don't) but perhaps we should focus on informing

I see a lot of posts suggesting what FB should do about this (as if they have incentives to change things; they don't) but perhaps we should focus on informing end users about the dangers of ads and how to properly use an ad-blocker. What would really be great is for the tech community to provide solutions that regular non-techie users can use. For example, if Firefox started bundling anti-ad functionality into its browser. The age of debating whether ads are acceptable or not is long passed; ads are not acceptable because they are malware. Period. We should be teaching people how to avoid malware and that means avoiding all ads. How can we expect FB to fix this problem when they are causing the problem and they are profiting from it? On the other hand, putting ad blocking technology into the next Firefox would not only fix a huge chunk of the problem, but also send a clear message from a huge fraction of web users that malware is not acceptable in any form, including in ad form. I can't think of a better solution.