5 ms·

Is it just me, or do other people actually LOVE this new trend of plugging your product/work/yourself through interesting blog posts? Like, I don't care how muc

Is it just me, or do other people actually LOVE this new trend of plugging your product/work/yourself through interesting blog posts? Like, I don't care how much $$$ this guy could spend on advertising --- this blog post is certainly far more effective in getting me to buy the product. I learned something, I was entertained, I now "trust" this individual, I got a great demo of the product's use... love it!

runarb 10y ago
Personally I did feel a little cheated when I realised that the article was an advertisement. Content marketing like this blurs out what is someone's genuine opinion and what is advertisement. I do not like it. Where I live, in Norway one has to clearly mark content marketing as advertisement or risk some steep fines.
- Kiro 10y ago
  It's written on Hunchly's own blog so I'm pretty sure it would be fine in Norway as well.
- AznHisoka 10y ago
  I didn't even know there was a product to buy after I read it
kevincox 10y ago
In general I don't mind the idea but this article sounded forced. I don't think I needed a run down of how their product worked to be told that Facebook lets advertisers pick a display URL that doesn't have to be related to the target URL. If they just said that and put the ad target to their domain I wouldn't have minded.
deprave 10y ago
I hate ads and sponsored content but, like you, I loved this article. It's an easy read and the product doesn't play a fundamental role in the technical analysis or getting the message across. It's not shoved in my face. I learned something new (ad fraud on Facebook) and became aware of this guy's product without hating the process. Good balance. One could argue that it's a huge piece to get a one-liner across, but I feel that's true about a lot of news stories, so base rate fallacy applies.

5 ms·

Is it just me, or do other people actually LOVE this new trend of plugging your product/work/yourself through interesting blog posts? Like, I don't care how muc

by ChicagoBoy11 10y ago

runarb 10y ago
Personally I did feel a little cheated when I realised that the article was an advertisement. Content marketing like this blurs out what is someone's genuine opinion and what is advertisement. I do not like it. Where I live, in Norway one has to clearly mark content marketing as advertisement or risk some steep fines.
- Kiro 10y ago
  It's written on Hunchly's own blog so I'm pretty sure it would be fine in Norway as well.
- AznHisoka 10y ago
  I didn't even know there was a product to buy after I read it
kevincox 10y ago
In general I don't mind the idea but this article sounded forced. I don't think I needed a run down of how their product worked to be told that Facebook lets advertisers pick a display URL that doesn't have to be related to the target URL. If they just said that and put the ad target to their domain I wouldn't have minded.
deprave 10y ago
I hate ads and sponsored content but, like you, I loved this article. It's an easy read and the product doesn't play a fundamental role in the technical analysis or getting the message across. It's not shoved in my face. I learned something new (ad fraud on Facebook) and became aware of this guy's product without hating the process. Good balance. One could argue that it's a huge piece to get a one-liner across, but I feel that's true about a lot of news stories, so base rate fallacy applies.