I've been running ads for a bit now on Facebook. Compared to googles ad stack, Facebook's feels definitely more unrefined, to say the least, than Google's. So

I've been running ads for a bit now on Facebook. Compared to googles ad stack, Facebook's feels definitely more unrefined, to say the least, than Google's. Sometimes basic things on Facebook's platform simply do not work. Their ad approval process is random. I've had ad's that were not approved, resubmit for "automatic" approval. (Keep trying till it passes into the sample group of Auto-Approve, it's an older account?) All that said... I know Facebook was under pressure after their IPO to get revenue coming. They've figured out now how to monetize their traffic base and marketers are flocking to their platform. I expect that over time you're going to see slow tightening of their policies, especially as marketers learn to exploit it. It's still impossible to get someone on the phone from Facebook if you have a problem and though you can generate very low cost CPA actions from facebook, it's dangerous to bet big on them right now as this article points out, change is going to have to come.