I've worked with multiple retargeting company and advertisement departments in the past, and I got the exact same conclusion. Most of the time the people in cha

I've worked with multiple retargeting company and advertisement departments in the past, and I got the exact same conclusion. Most of the time the people in charge of "digital innovation" or "e-marketing" have absolutely no idea of what's going on behind the curtains. Even worse, their whole pricing model (ctr, conversions, ...) is hanging on broken solutions that "work most of the time". So, needless to say you often have to alter numbers/rates manually in AB testing reports to let them have clean numbers they can sale. Even if every tech knows how much bullshit is flowing in this industry, it's way easier to let the big ones have what they want than argue about how everything is broken (especially when you don't necessarily have a way to fix it). I secretly suspect they -at least- know, but prefer to sweep these issue under the rug and that's why they prefer to involve as little technical people as possible. And that's why I don't work in this industry anymore and I won't come back to it until they've all burnt to the ground.