Text messaging is enormous and it is going to get a lot bigger as companies monetize it with service and retail chatbots. The competition is fierce and although

Text messaging is enormous and it is going to get a lot bigger as companies monetize it with service and retail chatbots. The competition is fierce and although Facebook has the best position, it is not written anywhere that it will remain in that position forever. It's crucial to get the experience right, and you do yourself no favors by distributing your user base and developer resources across multiple platforms.