20 per cent of ‘tweets’ contain a reference to a product or brand What % of those were auto-retweets, tweet bots, or were originated by the brand owner? "Real"

20 per cent of ‘tweets’ contain a reference to a product or brand What % of those were auto-retweets, tweet bots, or were originated by the brand owner? "Real" tweeters seem much less inclined to do this brand-whoring than this 20% figure implies.